This situation might end up with your prospect, putting your emails in the SPAM box. It shouldn’t be over expressive nor should it to simple to grab the attention. Why it works: A strong handshake makes a great first impression, and this email subject line extends a bold and assertive virtual handshake to your prospect. Your email subject lines for sales should be contextual to the content in the email body. 3 BONUS TIPS TO IMPROVE YOUR EMAIL SUBJECT LINES. Spending time on your email pitch’s subject line is crucial. Urgency and scarcity are two of the most popular triggers for encouraging readers to take action. Given that 95% of cold pitches go unanswered, having some follow-up email subject lines on deck is a must-do. The subject line addresses you by name, so you know the message is intended (and personalized) for you before you even open it. The requested action, “to put on headphones,” is short and powerful, and explains how their prospect will need to do something before getting their prize. Learn how to close your sales pitch by giving a simple call to action, harnessing the power of the P.S., and prepping for follow-ups. Or maybe, you’ve only been introduced once at a conference? You can change your cookie settings at any time. Great subject lines are consise and descriptive and give reporters a preview of what’s inside. What do the numbers say? Whether you prefer the slow approach or go straight for the hard pitch, we’ve got four cold email templates to help you get started. The recipient needs to open the email to find out why you’re … Learn how to close your sales pitch by giving a simple call to action, harnessing the power of the P.S., and prepping for follow-ups. This subject line respects their time and presents whatever you’re selling as quick and easy. Remind the recipient of when you met. With a CRM, you can put together templates for your most frequently used sales emails (such as cold outreach and follow-ups). I’ve found some formulas that work and have shared some of them previously via these emails. Remember an interesting fact or statistic is preferred to a witty, humorous or personal subject line. So you can see how important it is! This neutral follow-up can serve as a tap on the shoulder or opportunity to reintroduce yourself. Need to get past the gatekeeper of a business? Journalists receive hundreds of email pitches per day, it is important to consider the subject line Traditionally, professional and sales-related emails tend to have longer subject lines, while personal emails to friends and colleagues tend to be short and more conversational. But how about some sales email subject lines that we’ve seen in the wild? Think of your subject line as a first impression. Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any good. Creativity is critical to keeping your emails in the inbox where they belong. Without a great headline, it doesn’t matter how good your email copy is, because no one will see it. (Think: a new fundraising round, new role...), Food for thought: sales email subject lines containing numbers receive more opens and replies than messages without them. Let’s move from theory to practice now and have a look at some examples of PR pitch email subject lines that work. Or maybe, you’ve only been introduced once at a conference? 9. The coveted subject line is becoming more and more important—76% of writers open an email based on the subject line. The subject line is the first thing a contact sees in an e-mail pitch, making it an extremely powerful tool. On the flip side, sub-par subject lines can sink even the best sales campaign. Use your subject line to tell them that your pitch saves their time while communicating your pitch in an engaging, informative way. Are you interested in learning more about our product? Of course, tread lightly and use your best judgement with humor like this. Similar to the headline above, this subject line relies on the power word “you” which makes the reader feel like they’re receiving special attention. Here’s what I really love about it: Acknowledgement of the $500 reward is clearly mentioned at the beginning of the subject line, which piques interest and shows I’ll get something in return. Don’t send NO subject line emails. Email subject lines are as important as the body content. To get the recipient to open the email. Including any sort of freebie, whether it be free shipping or a demo, allows you to tack on value to your messages without necessarily impacting your bottom line. Send out emails with only a subject line and no email body text. If you choose this type of subject line though, know that you have to deliver what you’re promising. Did you know that 47% of email recipients open email depending on the subject line whereas 69% of email recipients report email as spam based solely on the subject line? Not only that, but it helps to have a variety of subject lines available at any given time. as it will determine if the email is opened. Here are some tips to creating an attention grabbing pitch subject line. Either way, it never hurts to have options when it comes to the wide range of messages you have to send (think: prospecting emails, nurturing emails, follow-ups, etc). In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. For you: ABT. For more great tips visit our website www.cpcommunications.com.au. We totally get it. Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. Which is why having a great subject line can make or break your pitch. Want to increase your email open rates? Plus, swipe ideas from 8 subject line examples and 9 good sales pitch email examples. The following four key features can help your subject line stand out, but be sure to check out the full survey for more tips on writing a great pitch that gets noticed. This is why you need to spend time crafting the perfect subject line. Please read!”, “Heard these rumors about you?” can make the recipient open your cold email, but it isn’t your actual goal. For you: ABT. How can you make an email pitch less cold—when you barely know someone? You might follow this subject line up with a case study in the body copy, showing how your company was responsible for that increase in profit. A simple phrase like “when you can fit us in” makes you feel like The Gym Group really “gets” you, so we're already hooked and ready to press open. Any of the subject lines above can be adapted and adjusted to fit your business’ tone and product. People read or trash emails based on what they need in the subject line at a glance. That is, your subject line is left blank. But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. This is so the journalist can get a sense of what information is being provided prior to opening the email in a short succinct headline. To help with that, we’ve compiled a list of the best email subject lines for you. Here you can highlight your reader’s accomplishments to warm them up for your pitch. What’s the sole purpose of the subject line? Industry news? Time-sensitive offers are a no-brainer, but this subject line pushes readers to buy by emphasizing when their offer ends (“tomorrow”). This subject line implies that your reader is getting exclusive or personalized information, either of which can encourage a click. Takeaway: Make sure to genuinely reach out and offer value. By personalization I don’t mean incorporating a user’s name into the subject line – this has become so … In this visual world, videos add another layer of personalization to your messages. Specifically, personalization tags including your recipient’s name and company allow you give your messages a personal touch by pulling from your contact data. You might follow this subject line up with a case study in the body copy, showing how your company was responsible for that increase in profit. Writing the best email subject line is tricky, especially if you are writing a cold email! The following four key features can help your subject line stand out, but be sure to check out the full survey for more tips on writing a great pitch that gets noticed. Think about how Google autocomplete works. There might be a time and place for wordier subject lines, but conventional wisdom tells us to adopt a “less is more” mentality. Again, urgency is one of the best motivators to get your readers to take action. Perhaps you’re in ecommerce sales. CP Communications is a Sydney Public Relations Agency who are experts in media relations and personal branding, and are known for getting amazing results. You’ll need to prove that you’re valuable to their team, pleasant to work with, and worthy of their time. Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). This subject line allows you to tack on an extra benefit or selling point during your follow-up without seeming spammy about it. How to ensure your cold emails avoid spam filters. It is even more important, however, when it comes to succeeding in email marketing. Perfect the subject line. This subject line can be used to hype up anything from a product launch to a subscriber-exclusive freebie (think: access to a demo or case study). There’s a reason many email clients give you a warning before you send a no-subject email. Traditionally, professional and sales-related emails tend to have longer subject lines, while personal emails to friends and colleagues tend to be short and more conversational. Your subject line is the most important part of your press release email. Incorporating personalization techniques into email subject lines is another way to increase open rates. These features go hand in hand with increased productivity: more emails sent, no more bouncing between tabs or copy-pasting customer information when it’s time to touch base. (Either one you’ve created or from another source.) And wouldn’t you know it: email subject lines that include the words “yesterday” or “tomorrow” boast higher engagement rates than those without them. A Great Subject Line Gets Your Emails Opened In order for your pitch emails to successfully lead to a story about your business, they need to be opened and read. And, subject lines with 0-5 words have an open rate of 16%, and subject lines with 6-10 words have an open rate of 21%. Subject Line. Bringing up a referral immediately personalizes your message and gives you some secondhand credibility. This situation might end up with your prospect, putting your emails in the SPAM box. Without a great headline, it doesn’t matter how good your email copy is, because no one will see it. Want more PR tips? Let’s face it: nobody likes receiving emails from someone to remind them of what they should or could be doing. Length: 6–10 words. Writing a catchy subject line to attract your prospects and adding vague content in the email body increases the email-open rate, but you might not get a reply. I’ve found some formulas that work and have shared some of them previously via these emails. There’s a distinct art to pitching and my curriculum teaches makers how to woo shopkeepers via email, phone and in-person. Are you putting on your best suit every time you hit send? The ability to write punchy subject lines goes hand in hand with scoring responses—and closing more deals. Mess it up and your email goes straight to their trash folder. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. “That’s how publicists pitch, so I assume, at first glance, that it’s a PR pitch and am less quick to open.” Ortiz suggested adding “from a freelancer” or some other quick note to your subject line. The subject line is the first thing a contact sees in an e-mail pitch, making it an extremely powerful tool. When you encounter sales objections, your prospect is essentially telling you how to sell to them—be ready with these smart responses to close the deal. Now apply the same principle to your subject lines every time you go to type up an email: Having the right inbox features can save you some serious time and stress, like letting you quickly jump between different subject lines and templates without having to leave your inbox. Not only is this all the more reason to choose your words wisely, it’s also motivation to think about the timing of your sales pitch emails. Subject-line-only emails. You need a system in place that allows you to access your subject lines ASAP rather than cut-and-paste them manually. Let’s move from theory to practice now and have a look at some examples of PR pitch email subject lines that work. I get these all the time, and I automatically delete without reading. 3 BONUS TIPS TO IMPROVE YOUR EMAIL SUBJECT LINES. Subject Line #3: We have [Insert Common Fact] in common. Rather try to be genuinely helpful by giving a resource. Adding a video: Adding a video to your email can increase your click rates by 300%. Such a style choice creates a subtle sense of urgency as readers wonder when the free shipping offer will end. Examples of great email pitch subject lines. Warm things up. Takeaway: Make sure to genuinely reach out and offer value. Email Subject Line Examples The team at The Contract Shop understand that one of the dilemmas their potential customer faces is reaching a $20,000 revenue goal. Journalists receive hundreds of email pitches per day, it is important to consider the subject line as it will determine if the email is opened. Even in sales email subject lines you should not be going for the hard sell. Just kidding. One of the goals of any email strategy is to build a relationship. Rather try to be genuinely helpful by giving a resource. Great subject lines are consise and descriptive and give reporters a preview of what’s inside. It’s email marketing 101. This is a prime prospecting subject line when you’re reaching out to someone regarding a company or personal milestone. The more research and analysis you do, you will have a greater understanding of the types of headlines that appeal to a journalist and can create a subject line to suit. For example, if you’ve got data to prove your software helped a previous customer increase their website traffic by 50%, be proud of it and allow the statistic to take the spotlight in your subject line. Fact: nearly 50% of people open emails based on the subject line alone. Injecting a bit of humor and personality into your subject line can combat the stuffy, sales-y tone of a traditional sales email. Short, mysterious, and to the point, this “now or never” headline gives your readers an ultimatum to act. If you say you can "boost someone’s sales in three days,” you better have a detailed, almost-foolproof plan for achieving that. If you continue without changing your settings, you are agreeing to receive all cookies on the Copper website. When your subject line represents the make-or-break factor of whether or not your messages get read, you can’t afford to freestyle them. The definition of short can be subjective for each and every sales rep. We’d put that up against a cold pitch any day of the week. Which is why having a great subject line can make or break your pitch. This humorous headline introduces a problem in a tone that makes you seem human and relatable. Money? The end result is your personal collection of click-worthy your fingertips whenever you open your inbox. Maybe you represent a suit-and-tie SaaS company. Learn how to sell successfully over the phone—and avoid these 9 common mistakes.