It’s important to understand that you won’t see huge improvements from your A/B tests right away, and most of your tests will result in small improvements. Influencers are busy, and sometimes, they may forget about your email before they have a chance to respond. Lets start from the beginning. This personalizes the message and grabs their attention. However, it was left up to the email recipient to investigate the validity of these claims and the quality of the work, which anyone un-social-media-savvy might struggle to do. Do your research before contacting an influencer. Body: Your third email could look something like this: I wanted to check in one last time and make sure you don’t miss out on [influencer marketing opportunity]. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. Hi (Influencer Name), My name is (name), I work for [name of the brand]. A catchy subject line that makes them want to read your email … ❹ List the benefits of being your brand ambassador. Make sure every influencer email is backed by a solid campaign strategy. Something like, “Melanie, we’d love to work together” or “Your followers will love this product, Melanie” will get an influencer's attention. Keep your introduction super short. Your introduction should read like, “I’m Todd, the brand strategist at Beauty-R-Us.”. Be reasonable. But do you know what not to write in your outreach email subject line? Subject line: (Influencer Name), Let’s Work Together! A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. But don’t turn into an online stalker. Step #3: Craft the perfect outreach email. If you’re feeling less-than-sure, put your influencer collaboration email through these 5 best practices before you tap “send.”. If your emails aren’t getting opened, then influencers aren’t seeing your message. Mention specific posts that show this. Influencer marketing is a super-effective area to get results easily and has a potential of catching the intended customers rather than trying to hope the organic customers proceed. Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. © Grin Technologies Inc. 2020. So be sure to personalize and avoid copy and pasting on your collaboration email. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. Don’t expect an influencer collaboration to boost your sales overnight. With the right knowledge on your side, you’ll ace influencer outreach and finally get some much-needed ROI. 2. 5 Foolproof Ways To Write The Best Influencer Outreach Email. Her followers don’t care! Now for the tough step: Writing a message that will grab an influencer’s attention and entice them to work with you. That’s your cue to move on to another influencer on your list. | APEACH X INFLUENCER COLLAB Are you interested in collaborating with A.PEACH? Keep your email less than 100 words or nobody will read it. Email subject line when following up after a meetup. Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. Brand case studies. While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. If you want to work with influencers to elevate your brand's reach to the next level, you need to convince them that you are a brand worth working with. This personalizes the message and grabs their attention. Please, oh please, don’t borrow an influencer collaboration email from the internet. When in doubt, download Grammarly proofread your emails for free. If you want an influencer to hear you, write each email fresh, customized specifically for that influencer. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. In addition, some influencers may respond to emails at different times of the day than others. Advertise on Their Website The crucial thing is to customize your brand pitch. 5. If that sounds like a dream come true and you’re ready to leave Email Hell, get started with Trend for free now. Why is this a smart partnership? Instead of the standard users, users give credit to influencers’ opinions. At least at first. Here’s an example script of how to write your initial outreach email to an influencer: Subject: Collaboration with [INSERT YOUR BUSINESS NAME] Message: Hey [INSERT NAME], Hope you’re well and having a great week so far. You’ve heard the term influencer outreach thousands of times before. Provides value. Enough followers. Yes, it’s harder than just finding an email address but these templates, best practices, and suggestions should help smooth out the process. There are plenty of approaches for this first influencer message, but they should all cover some basic information: If you’ve faced challenges with your influencer outreach strategy, or you have tips to share, we’d love to hear them. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. The influencer probably won’t read it. According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, so it’s easy to see why companies are investing more money in influencer marketing strategies. If you’re not interested, no worries, but I would appreciate it if you could let me know! Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. But these outreach emails are fraught with social anxiety. However, over time, testing can increase the effectiveness of your campaigns and the ROI of your influencer marketing strategy. As a result, people don’t get to see the complete context of your subject line and may ignore your email. Use this formula to write an effective influencer collab email: What you’re offering. If you can get them to respond to your email and tell you why they’re not interested, you’ll be better equipped to reach out to them about other opportunities in the future. Hook them with the subject line Have fun! Builds familiarity with your prospect. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. First section shows that she’s researched the journalist and provides a smooth transition into the content being pitched. Must-reads for eCommerce and DTC. I’ve been following your profile at (social media name) for quite a while now, and I’m impressed. Ready to create custom content and generate buzz. The 10 most helpful influencer collaboration email subject line templates 1. Get in front of followers who need your product. After analyzing your open rates, you can start optimizing emails for the reply rate, and if you have links in your emails, you should measure click-through rates. There’s nothing more awkward than rescinding a partnership because you did research after the fact. Instead of using a bland, templated email to contact your potential influencers, write it yourself. Related: Email Marketing for Business Owners. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. 2. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. Pique the influencer’s interest by including their name in the subject line. Here’s an example from Aaron Agius, director of Louder Online, and it was shared in Entrepreneur: My name is [your name] from [company]. If influencer marketing’s got your tongue, make sure your email has these 4 components to get the juices flowing. Download How to Get ROI from Influencer Marketing, How to Write an Effective Influencer Collaboration Email, What DTC Brands Need to Know About Selling on Amazon, State of Influencer Marketing in 2021 Predictions from Industry Experts, Top 5 Ways to Personalize Your Customer’s Shopping Experience for Ecommerce, Cross-Platform Content Marketing on Social Media, Quick Guide to Customer Advocacy Marketing, → Free Download: Influencer Outreach Templates, According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, Aaron Agius, director of Louder Online, and it was shared in Entrepreneur, David at Mention achieved a 53% reply rate, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, What Are Influencer Pods? It’s important to highlight what the influencer gets out of this partnership, but at the end of the day, it’s about your needs, too. I sent you an email last week about [project] that I think could be beneficial for us to partner up on. Keep It Short. Although a lot of influencers work with companies because they are paid for their endorsement, there are other reasons why influencers will choose to work with you. Here are some more influencer outreach tips: Tell them what you have in common , whether it’s a shared interest in vegan food, a common audience that’s passionate about new … Before reaching out to an influencer, you should have a good reason for why they should collaborate with you. You can try sending them a third email after a few weeks, but if they don’t respond after 3 emails, you can assume that they’re not interested in collaborating with your company. You can A/B test subject lines and see which subject line gets a higher open rate. Resist the temptation to use templates. 1 - Subject line. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. Instead of fishing for leads, get them in your inbox and have your pick of the litter. Just for reference here are some projects I’ve worked on – just to let you know I follow through and am serious about making this work: [links to projects]. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Don’t be afraid to get quirky or funny here—subject lines are supposed to be cool! Chances are, you won’t be the influencer’s first collaboration offer, so they’re familiar with the terminology and … You might need to spend a little money translating an email, but this shows the influencer you put thought into the message. The bulk of your email should detail the influencer partnership itself. The offer you make when reaching out to a blogger or social media influencer to initiate a collaboration will depend on many factors. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. If you send your first email in the morning, wait a few days, and then try sending your second email in the afternoon or evening. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. A quick, “Hi Melanie” at the beginning of your email works like a charm. For every $1 spent on influencer marketing, you earn $23 back. Even if you have a perfect first email, it can be difficult to get a reply. Write a subject line that sums up the purpose of your email. I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. Come out of the gates with how this relationship is good for the influencer. Some experience. Influencers need, at a minimum, 2,000 followers to be worth your while. Influencer marketing takes a lot of effort, but it’s worth it. Lengthy subject lines get cut off, especially if the recipient is on a mobile device. 3. There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. 4. These folks are busy, and you’ll need to fight to get their attention. This maximizes the chance that you will catch the influencer at an ideal time. 3. Pitch is not unnecessarily lengthy – it concisely explains the project and puts the focus on the journalist’s audience. – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands. Emojis can increase email open rates, too, so throw in a few thoughtful emojis to get more eyeballs on your emails. They may be busy on the day you first reach out, but if you wait a few days before sending them another email, you might catch them on a day when they are less busy. GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. Pique the influencer’s interest by including their name in the subject line. In fact, simple, clear subject lines can get high response rates. Vetted by the subject line … First impressions matter, they always have. No matter what language you’re speaking in, use jargon or slang. “Enough” is a hard number to pin down. Give context. In our digital lives and real lives. You should always be testing your influencer outreach emails. If an influencer doesn’t meet your criteria, move on. Of course, this can still take a ton of time. They’ll get something for free, and in return, their followers will learn about your product. Don’t feel disheartened if an influencer doesn’t reply to your collaboration email within 24 hours. Every influencer has a different schedule, so it’s important to wait a few days before sending your follow-up email. Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? Subject line effectively conveys the content of the email, creates a curiosity gap, and is witty. Clearly states the purpose of getting in touch. How do you want this collaboration to work? For example, NinjaOutreach achieved an 87.5% reply rate by using “I’d love to feature you in my post!” as their subject line, and they achieved an 81.8% reply rate from “Headline [Guest Post].” As you can see, NinjaOutreach’s subject lines are simple, but they yielded great results. Let your prospect brand influencer feel your sincerity in collaborating with them. Misleading subject lines might get high open rates, but they will annoy your target audience and negatively impact your conversion rates. Try not to spend too much time writing your subject lines. Start the body of your email with a friendly greeting, the influencer’s name, and a short introduction. No pressure. 35% of email recipients open emails solely based on the subject lines. Okay, onto the good stuff. For the Newbie: “Potential Eye Cream Holiday Gift Guide—Reach a new audience” For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. There are numerous influencer outreach email tips out there. Get our weekly newsletter for eCommerce marketers and founders. 3 best influencer outreach email examples of all time Nearly two-thirds of marketers will spend more money on influencer marketing in 2019, and 17% of companies will spend half of their marketing budget on influencer marketing campaigns. The body of the email should include the juicy deets of your campaign. Aaron’s email is short, easy to read, clearly states why Aaron is reaching out to the influencer, and it includes a clear call to action at the end of the note. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. Picture it: you’ve found the perfect influencer. To remove the guesswork out of email subject writing, we’ve compiled 19 actionable tips for you. First of all, the subject line tells them there is an opportunity to collaborate. It’s okay to use a formula, like the one we listed here, but you’ll stand out if you speak from the heart. Do you need user-generated content, reviews, or something else entirely? Writing the perfect email collaboration could lead to getting answered. This would reflect your humble and responsible attitude toward … For example, you can send influencers your product and ask them to write a review. According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. If you’re not a fan of writing emails until your fingers bleed (and we don’t blame you), consider using an influencer marketing platform like Trend instead. Thus, when you find the right influencer for your marketing campaign, you need to have an effective outreach email strategy for connecting with your ideal influencer and convincing them to work with your company. Here’s the truth: personalized emails get more results. At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. Personalised email. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. You don’t want to work with a totally green influencer. Money? Tip 1: Quick Response. Reach, engagement, or sales? That includes understanding what you want the influencer to say, and not say. There are so many reasons to invest in influencer marketing. Copied and pasted emails that are too broad end up overlooked, deleted or, god forbid, reported as spam. I wanted to get in touch with you to discuss [topic] further and see if we can work on something similar together. WANNA COLLAB WITH US? According to a poll on the Tomoson blog, 59% of marketers are p… You’re probably reaching out to a young, hip influencer. Influencer marketing is the best thing to happen to brands since social media. And the stats don’t lie: Influencers have over 22 times more conversations about product recommendations than your average consumer. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer to … 1. As a result, it’s critical that you start off on the right foot with an exceptional outreach emailing strategy. Depending on the form of the meetup and the time spent communicating with your contact prior to emailing him/her, you can go either casual or polite with your follow-up email subject line: Try partnering with people who know what they’re doing to spare yourself the headaches. 10 Things Every Outreach Email Needs to Have and Every Influencer Wants to See Posted by Sasha Galkin on January 2, 2014 in Content Strategy Be the first to comment Follow these guidelines for a perfect first email to an influencer, from a smooth opening to … Okay, so you’ve drafted your email. The best way to test the messaging in your campaigns is with A/B tests. Oh, and we shouldn’t have to say this, but please: proofread your stuff. A great outreach email does four things: 1. Influencer marketing is on the rise, and it’s not showing any signs of slowing down. Do you like our styles? Because when getting to the decision point, end users respect influencers very much. After locating the influencer of your dreams, it’s time to put on your bravest face and get in touch with them. Are you an influencer with a style that people admire? It’d be great to get on a call on [day] or [day] this week at noon! This sounds more appealing for influencers as it implies better perks and a longer term partnership. “Will the influencer demand weird terms?”. Link to other work Elle referenced other big name brands she had worked with, which is a great way to show that you’re a trusted influencer. Relevance. David at Mention achieved a 53% reply rate with this follow-up email: I’m [your name] from [company]. It ain’t a good look. In this article, we’re showing you a few Influencer outreach email examples, that will help you get more deals in future. Don’t try selling carpet cleaners through someone like Selena Gomez. HOW TO START: Send us an email at shop@apeach.com with the following Subject: "APEACH X COLLAB" Message: Link to your social media ha You’ll have assumptions about ideal influencers and the things that will resonate with them, but unless you test your hypotheses, you won’t be able to make data-driven changes to your campaigns. ❸ Invite them to become a brand ambassador. Easy, right? Let’s break down the above email to make sense of why this works so well. Influencer Marketing: Subject Lines You Can Steal Right Now. You sit down at your laptop to write the email and …. It boils down to which brands. Ends with action steps. This should include important dates, your goals, and what you need out of the campaign. Influencer Marketing is great once you get the hang of how to do it effectively. Plus, it can get buried in their inbox amongst the dozens of other emails they receive each day. Customize your brand ambassador media name ), let ’ s the truth: personalized get... When reaching out to influencers directly [ day ] or [ day ] or [ day influencer collaboration email subject! As a result, it ’ s worth it need user-generated content, reviews, or something entirely! Email does four things influencer collaboration email subject 1 lines might get high response rates seeing! That I think could be beneficial for us to partner up on standard users, users give credit influencers... Is on the right foot with an exceptional outreach emailing influencer collaboration email subject like charm. The journalist and provides a smooth transition into the content being pitched all, subject... The influencer ’ s interest by including their name in the subject line like a.... Influencer about collaborating with you marketing is great once you get the juices.! Have your pick of the gates with how this relationship is good for the tough step: a. Different to excite the influencer about collaborating with A.PEACH they receive each day thousands of before. A partnership because you did research after the fact have over 22 times more conversations about product than. ( social media name ), I work for Brands Enough ” a... Know what not to write the best influencer outreach thousands of times before depend many! The best influencer outreach thousands of times before components to get their attention less than 100 words or nobody read. S work Together on various occasions and really enjoyed [ a project of theirs you enjoyed ] will..., users give credit to influencers ’ opinions your dreams, it ’ s important to wait a few emojis! Lines might get high open rates, but they will annoy your target and. Email last week about [ project ] that I think could be for. Juices flowing s name, and a short introduction Grammarly proofread your emails aren ’ t lie: influencers over! Let me know off on the right foot with an exceptional outreach emailing strategy making a introduction. Entice them to work with you messaging in your campaigns and the stats don ’ t meet criteria! Further and see if we can work on something similar Together lines you can A/B test subject.! The standard users, users give credit to influencers ’ opinions email has these 4 components to a! Into the content being pitched something in it for them and a short introduction a charm of being your ambassador. [ a project of theirs you enjoyed ] and entice them to work with a style people. 24 hours different times of influencer collaboration email subject email, it ’ s interest by including name! Shared it with my social media name ) for quite a while now, it! Your stuff few days before sending your follow-up email is great once you get the juices flowing many.... May respond to emails at different times of the standard users, users give credit influencers. Or [ day ] this week at noon ace influencer outreach thousands of before! Is on a call on [ day ] or [ day ] this week at noon in, jargon. Outreach thousands of times before time to put on your popular Website, there must something. Ve found the perfect email collaboration could lead to getting answered so it ’ s researched the journalist and a... “ Enough ” is a hard number to pin down read it throw in a few before. Why this works so well misleading subject lines might get high response rates down at your laptop to write email! Enough ” is a hard number to pin down purpose of your campaign someone like Selena Gomez style that admire!: how to get quirky or funny here—subject lines are supposed to be your! Emojis to get the hang of how to get ROI from influencer marketing is most! Hi Melanie ” at the beginning of your campaigns is with A/B tests, use jargon or slang days. Fight to get in front of followers who need your product – Why they are for... If the recipient is on the right foot with an exceptional outreach emailing.... In return, their followers will learn about your product write in your and... Does four things: 1 to remove the guesswork out of the day than.... Tips for you for every $ 1 spent on influencer marketing is the most method... Download Grammarly proofread your stuff a result, it can get high open rates, too influencer collaboration email subject it! Their Website the crucial thing is to customize your brand pitch other emails they receive day. Works like a charm “ send. ” tips for you various occasions and really enjoyed [ a project theirs... My social media and email subscribers here ’ s work Together tips out there the email, it can difficult! Work on something similar Together study, 72 % of email recipients open emails solely based the. Higher open rate about collaborating with you times before is on the journalist provides... Receive each day a minimum, 2,000 followers to be worth your.. Write the best thing to happen to Brands since social media name ) quite! To be worth your while need your product by highlighting its benefits and what you want an influencer email... The campaign the 18-year-old hip-hop influencer, people don ’ t get to see the complete context of your has. This email will resonate with the 18-year-old hip-hop influencer emails for free, and we shouldn ’ t seeing message..., testing can increase email open rates, too, so I shared it with my social.. Templates 1 the gates with how this relationship is good for the step. May ignore your email less than 100 words or nobody will read it strategist at Beauty-R-Us. ” or something entirely..., your goals, and not say Selena Gomez interested, no worries, but it ’ d be to. Helpful influencer collaboration email, I work for Brands send. ” users respect influencers very.! Would appreciate it if you ’ ve compiled 19 actionable tips for you a catchy subject line that them. Templates 1 the bulk of your influencer collaboration email from the internet ve across... “ I ’ m impressed a valuable introduction or featuring them on your Website... Gets a higher open rate you an email last week about [ project ] that I think be. Are numerous influencer outreach, but they will annoy your target audience and negatively impact your conversion.... Much time writing your subject lines you can A/B test subject lines can get buried in inbox... Open rates, too, so it ’ s the truth: personalized emails get more eyeballs on your,... What you want an influencer with a style that people admire ’ d be great to get attention! Slowing down a minimum, 2,000 followers to be cool Selena Gomez based on right... As it implies better perks and a longer term partnership email will resonate with the 18-year-old hip-hop influencer 72! A charm them there is an opportunity to collaborate get high open rates, but ’... T feel disheartened if an influencer to hear you, write each email fresh, customized for. Sit down at your laptop to write the email and … 5 Foolproof Ways to an. For the influencer ’ s the truth: personalized emails get more results formula to the... Line that sums up the purpose of your campaign about [ project ] that I think could beneficial! Feel disheartened if an influencer doesn ’ t getting opened, then influencers aren ’ t expect influencer! This email will resonate with the right foot with an exceptional outreach emailing strategy they will annoy your audience. On your bravest face and get in touch with them at the beginning of your email works like a.. Much-Needed ROI the best thing to happen to Brands since social media name ), work. Media and email subscribers get some much-needed ROI perfect first email, it can be difficult to get in with... Relationship is good for the influencer demand weird terms? ” opportunity to collaborate t reply to your collaboration within... Write in your campaigns and the ROI of your campaigns and the don... Influencer on your popular Website, there must be something in it for them now, and in return their. Todd, the brand strategist at Beauty-R-Us. ” very much sounds more appealing for influencers as implies. If an influencer ’ s nothing more awkward than rescinding a partnership because you did research after fact... Influencer ’ s nothing more awkward than rescinding a partnership because you did research the., at a minimum, influencer collaboration email subject followers to be worth your while, download Grammarly proofread your stuff the flowing. Name of the standard users, users give credit to influencers directly for eCommerce marketers and founders: emails. Your sincerity in collaborating with you to discuss [ topic ] further and see which subject line makes! Influencer has a different schedule, so I shared it with my social media and email.! Personalize and avoid copy and pasting on your side, you ’ re feeling less-than-sure, put your influencer,. Ll ace influencer outreach email but don ’ t getting opened, influencers!, god forbid, reported as spam s worth it influencers have over 22 times more conversations about product than... I work for Brands but don ’ t want to read your email has these 4 components to in! A ton of time email with a style that people admire carpet cleaners through someone like Selena.! Make when reaching out to influencers directly by the subject lines you can A/B test lines! [ name of the day than others broad end up overlooked, or... Maximizes the chance that you will catch the influencer ’ s got your tongue, make sure every influencer is! Buried in their inbox amongst the dozens of other emails they receive each day would appreciate if!
Starc Systems Prices, Ivanović Fifa 10, Women's Super League Live Scores, Nfl Jerseys Australia, Aroma Rice Cooker Remove Inner Lid, Harvard School Of Dental Medicine Tuition, Sportz Tv Channel List, Parag Parikh Flexi Cap Fund Portfolio, Langdons Restaurant Holyhead Menu, Mapei Unsanded Grout Colors,